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15 Sep 2025 By travelandtourworld
Tern, a top travel tech company, just made a splash by throwing the first user conference on a cruise. The Tern Crew Voyage sailed on the stunning Virgin Voyages Brilliant Lady and welcomed over one hundred eighty travel advisers, agency owners, and industry pros for a five-day, all-inclusive learning journey. This first-of-its-kind conference set a new standard in travel tech by zeroing in on live user input, fresh product ideas, and career growth designed just for travel advisers.
A Revolutionary Approach to Travel Tech
Unlike traditional trade shows, which focus on suppliers and vendors, Tern’s inaugural user conference was designed specifically for travel professionals. The event was a blend of business education, networking opportunities, and hands-on experiences aimed at helping advisers optimise their use of Tern’s platform. As the conference took place on the Virgin Voyages ship, attendees not only gained valuable insights but also explored new destinations, such as Bermuda, showcasing the destinations they offer to clients.
Real-Time Product Development and Feedback
One of the standout features of this conference was Tern’s approach to product development. Tern’s engineering team back home hosted a live product hackathon where the most requested features from attendees were developed and deployed within days. This real-time innovation process allowed users to actively collaborate with Tern’s team, shaping the platform’s future and ensuring that the features introduced directly addressed travel advisers needs. This innovative approach is set to revolutionise the way travel tech companies interact with their users and enhance the platforms’ effectiveness.
Business Education and Networking Opportunities
The conference provided over twenty hours of high-impact educational content, covering various aspects of the travel industry, from AI-powered automation to mastering group travel. Led by travel industry experts, the sessions were designed to empower travel professionals with the knowledge and skills necessary to leverage the Tern platform to its full potential. In addition to the educational sessions, the event fostered networking among over six thousand Tern users, allowing advisers to build valuable peer connections.
Immersive Shipboard Experience for Attendees
The unique setting aboard Virgin Voyages Brilliant Lady provided an immersive environment for participants to network, learn, and experience the destinations they promote to their clients. Attendees enjoyed a range of activities, including curated dine-around dinners, hands-on implementation workshops, and one-on-one consultations with Tern team members to address specific business needs. These interactions helped to foster stronger relationships within the travel community and demonstrated Tern’s commitment to supporting its users.
Setting a New Precedent for Travel Tech Conferences
Tern’s user conference sets a new precedent for the entire travel tech industry. By focusing on real-time feedback and product innovation, Tern demonstrated that technology companies can go beyond providing software by investing in their users success. This shift in focus from traditional product development to collaborative innovation could redefine the way travel tech companies engage with their user base and tailor their offerings to meet the specific needs of travel professionals.
Overview
Tern’s very first user conference held right on the water has made waves in travel technology. Combining new gadget reveals, hands-on training, and peer-to-peer networking on an actual cruise ship, the event has shown just how serious Tern is about supporting travel advisers. This fresh take is now the gold standard other travel tech firms will look to beat. With the conference, Tern has officially claimed the role of go-to partner for teamwork and real progress in the industry.
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